The context. While there have been leaps and bounds made towards making women’s and men’s football more equal, there are significantly fewer fans of female football than male football — often attributed to lack of exposure.
The goal. To give women footballers more (the same as men) exposure to fans around the world.
The solution. Budweiser presents: The real dream team — A FIFA fantasy football league that allows for mixed teams.
Fans around the world can create the ultimate fantasy teams, learn more about female players and have a personal stake in the upcoming Women’s World Cup.