The context. When it comes to online booze retailers, young Australians have a wide range of shopping options. And with many offering free delivery, BWS was struggling to stand out among healthy students and working professionals.

The goal. To encourage young Aussies to order alcohol online through the BWS app.

The solution. #BeatTheBooze
Race against your BWS order using Strava — the social networking exercise app.

1. Order alcohol on BWS on tAPP and start your Strava route.
   
   Whether you’re walking, cycling, Ubering or using public transport, get ready
   for your event and go!
   
2. Did you beat the booze? Share your victory or defeat on Strava and challenge friends to a BWS Strava race by tagging friends in your Strava activity.