The context. After talking with sellers at Retail Global – an e-commerce conference – eBay realised they had a big problem. Customers selling on eBay felt completely disconnected from eBay (some of them didn’t even know there was a physical eBay team in Australia!).

The goal. To bridge the gap between eBay sellers and eBay — ensuring they stay Australia’s #1 retail marketplace of choice.

The solution. A travelling national roadshow. With a team of eBay members and top eBay sellers, the roadshow visited Brisbane, Melbourne, Perth and Sydney to hear from sellers all over the country.

The outcome.
31% increase in eBay seller community connectedness.
28% increase in seller belief in the eBay brand.
100% of sellers felt positively about the event.

#ForSellersBySellers