The context.
Espolòn Tequila wanted to reach a younger, harder to convince audience to buy their products. The Creative Explorers. 22 to 30 year olds who are opinionated, educated and, unfortunately for this client, less likely to spend money on mid-to-high-end liquor.
The goal. To make the target audience feel like Espolòn provokes them to follow their creative visions and change the game, never themselves.
The solution. A series of “authentically Mexican” Spotify spots.
30″ Spotify Spot
Narrator: 25-35 year old Australian female. Speaking in a clear, whisper-like tone.
Music: Bass-heavy, party music.
Ad 1
(MUSIC)
SFX: Muffled chatting and laughter
Sometimes, it’s in the moments of silence.
SFX abruptly cuts
The moments of chaos.
SFX: Loud uproar of music, singing and talking
That the moment you’ve been waiting for happens.
SFX: Glasses clink in a cheers
Espolòn Tequila. Change the game, never yourself. Tap the banner to learn more.
30″ Spotify Spot
Narrator: 25-35 year old Australian male. Speaking in a casual, enduring, almost flirtatious way tone.
SFX: Sharp cuts in between the different “sounds of Mexico”. Length of sounds get shorter in up to the silence — building the excitement.
Ad 2
SFX: People talking loudly and joyfully in the streets
SFX: Dogs barking in the distance
SFX: Ruffled Mariacheño music playing in the distance, young voices singing along
SFX: Cohetes (fireworks) going off, young people cheering
SFX: Car blaring music drives by, people calling out to each other in Spanish
It doesn’t get more authentically Mexican than this.
(Dead silence)
SFX: Deep pop of Tequila cork being removed, shaking, pouring, glass picked up, sipping, subtle swallowing and sigh of enjoyment
Oh wait. It does.
SFX: “Sounds of Mexico” resume
Espolòn Tequila. Change the game, never yourself. Tap the banner to learn more.
