What is happening?
You’re not going crazy. This is the same brief. BUT this is how I would’ve done it, if creative freedom were allowed.
The context.
Espolòn Tequila wanted to reach a younger, harder to convince audience to buy their products. The Creative Explorers. 22 to 30 year olds who are opinionated, educated and, unfortunately for this client, less likely to spend money on mid-to-high-end liquor.
The solution. Ads that don’t sound like ads.
To reach the right audience, these spots will be played for anybody listening to playlists with “predrinks”, “party”, “pres” and “house party” keywords between 7pm and 12am. Ads will be played in order — creating a storyline and building a relationship.
30″ Spotify Spot
Narrator: 25-35 year old Mexican female. Speaking confidently with an accent.
Ad 1
SFX: Sound of a record scratching to an abrupt stop.
Getting ready for a good night out?
Why don’t we play a drinking game?
Something a little different. An authentically Mexican drinking game.
All you need is as many cups as they are people. And tequila, of course.
Pour a shot of water into all the cups; except one. That one will get a shot of silver tequila.
SFX: Deep pop of tequila bottle being de-corked and poured.
You get ready, I’ll be back. Adiós.
30″ Spotify Spot
Narrator: 25-35 year old Mexican female. Speaking confidently with an accent.
Ad 1
SFX: Sound of a record scratching to a abrupt stop.
Hola, I’m back. Let’s play: Mexican Stand Off.
Switch up the position of the cups, so you don’t know which is which.
Standing around the cups, each take a shot one by one. The aim of the game is to guess whose cup had the tequila in it.
Vamos!
Espolòn Tequila. Play the game, never yourself. Tap the banner to learn more.
SFX: Clinking of glasses and loud “salud“.
This series could include other quick-play Mexican drinking games, including Mexican Quarters and Mexican Dice.