The context. Even though there are plenty digital tools available to them, many tradies still prefer to do their admin “the good old way” – even if it means an extra 10 hours of work per week.

The goal. Create a campaign that shows tradies just how much time they could save if they used Fergus – the management platform for trade businesses.

The solution. A series of print of OOH ads showing tradies in unexpected places, doing unexpected activities with their newfound free time.

You Won’t Know What to do with Yourself Campaign.