The context. Finding a rental apartment in Australia that is worth your money is almost impossible. Unless you’re Home – a built-to-rent apartment company that offers renters so much more than the standard rental.

The goal. Create a campaign to show potential tenants how much more you can get when you choose to rent at Home.

The solution. A highly testable (and optimisable) social campaign with 3 different “concepts” (or iterations).

1. All 3 concepts went live and were compared against each other to see which performed best (which had the most engagement, and most importantly, the best click-through rate).
2. Once we determined what was working the best, we continued running the best performers, tweaked the runners up, and stopped running the least successful ads. 

Here are a couple examples from the campaign: